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Growth initiatives
Operate acquisition-to-support development work without turning demo data, stale CRM, or missing helpdesk sources into production success.
Canonical GTM taxonomy
Funnel, revenue, and customer-success stages
Each stage shows whether facts are production-authoritative, sample-only, stale, or not connected.
marketingunauthorized
Acquisition
unauthorized source - development changes require AEP governance
- Canonical facts
- channel attribution, campaign spend, CAC, ROI/ROAS, ACOS/TACOS
- Provenance
- trobs_erp:dataproduct/channel-orders-gmv @ 2026-10-16T11:30:00+08:00; review_radar:dataproduct/sn-voc-reviews @ 2026-10-16T10:00:00+08:00
- Production fact
- No
salesstale
Qualification
stale source - development changes require AEP governance
- Canonical facts
- lead source, qualified opportunity, omnichannel GMV, order conversion
- Provenance
- trobs_erp:dataproduct/channel-orders-gmv @ 2026-10-16T11:30:00+08:00; review_radar:dataproduct/sn-voc-reviews @ 2026-10-16T10:00:00+08:00
- Production fact
- No
salesstale
Pipeline
stale source - development changes require AEP governance
- Canonical facts
- pipeline stage, in-transit containers, demurrage risk, booking probability
- Provenance
- scm_logistics:dataproduct/sn-ocean-freight @ 2026-10-16T11:00:00+08:00; crm:contract/sn-growth-health @ 2026-07-20T08:00:00+08:00
- Production fact
- No
financevalid
Bookings
Development margin exposure: 31.8 %
- Canonical facts
- booking, real net margin, contribution margin, FBA storage fee
- Provenance
- finance:dataproduct/org-development-pnl @ 2026-07-22T08:55:00+08:00
- Production fact
- Yes
customer successstale
Renewals
stale source - development changes require AEP governance
- Canonical facts
- renewal date, 4+ star review rate, VOC sentiment, return rate
- Provenance
- review_radar:dataproduct/sn-voc-reviews @ 2026-10-16T10:00:00+08:00; crm:contract/sn-growth-health @ 2026-07-20T08:00:00+08:00
- Production fact
- No
customer successstale
Expansion
stale source - development changes require AEP governance
- Canonical facts
- expansion motion, sleep ecosystem cross-sell, repeat buyer LTV
- Provenance
- crm:contract/sn-growth-health @ 2026-07-20T08:00:00+08:00
- Production fact
- No
supportstale
Support
stale source - development changes require AEP governance
- Canonical facts
- priority/SLA, ticket resolution, customer impact, compensation flow
- Provenance
- review_radar:dataproduct/sn-voc-reviews @ 2026-10-16T10:00:00+08:00; crm:contract/sn-growth-health @ 2026-07-20T08:00:00+08:00
- Production fact
- No
Development initiatives
Governed changes to GTM systems
Recommended work must enter request, policy, approval, provisioning, and evidence paths before execution.
InitiativeDomainStateEvidenceNext
SweetNight 全球海运与海外仓滞港预警控制塔SCM Logisticsoperationson trackactive
evidence://sn/scm/16-safety-checks-logistics, evb-exception-workbench-001调度急提车架并优先提柜至奇诺 (Chino) 海外仓，一键下发飞书卡片调度指令。Open App
跨境全渠道真实净毛利中枢Finance & Data Engineeringfinanceon trackactive
evidence://sn/data/freshness-sla-audit启动海外仓自提换标降本策略，调整 FBA 补货批次节奏与退换货翻新流。Open App
多渠道买家心声与差评防御协同雷达Customer Operationsgrowthon trackactive
evb-feishu-bitable-001自动派发飞书售后关怀工单，向买家提供 24h 恒温回弹建议与专属配件优惠券。
沃尔玛 DSV 自动化履约合规与防罚款协同Retail Operationsoperationson trackactive
evb-exception-workbench-001通过 AEP 自动化调度 Trobs 自动回传接口，确保 OTIF 达标率 99.5% 以上。
Feishu Bitable workflow studioBusiness Automationoperationson trackactive
evb-feishu-bitable-001Continue through the cutover gate checklist before production promotion.
Supply exception control towerSupply Opsoperationsat riskblocked
evb-exception-workbench-001Request refreshed certification and keep release in preview until evidence is current.
Growth, revenue, and customer-success workspaceRevenue Operationsgrowthat riskblocked
evt-growth-source-staleRefresh CRM/customer-success source certification through an AEP request before automating GTM changes.
Recommended changes
AEP lifecycle entry points
Links stay inside governed AEP routes and never jump to Admin, chat, or agent-definition surfaces.
high confidencepolicy passed
美西长滩港 3 个集装箱临近免箱期，调度急提避开每日 $220/柜 滞箱费
集装箱已到港 3 天，距 Last Free Day 仅剩 48 小时。急提调度经过 16 项安全基线校验，可立即一键下发提柜派工。
Evidence: evidence://sn/scm/16-safety-checks-logistics · freshness 2026-10-16T11:00:00+08:00high confidencepolicy passed
全渠道毛利模型捕获 FBA 仓储超容费异常，建议调整海运补货节奏
StarRocks 聚合穿透显示北美 FBA 仓储费超标 4.2%，建议启用海外仓自提换标降本策略降低旺季峰值库存。
Evidence: evidence://sn/data/freshness-sla-audit · freshness 2026-10-16T11:15:00+08:00high confidencepolicy required
Complete Feishu Bitable production cutover evidence
The provider plan is ready, but production promotion must go through evidence, GitOps, and rollback gates.
Evidence: evb-feishu-bitable-001 · freshness 2026-07-14T15:30:00+08:00high confidencepolicy required
CRM/customer-success facts are stale; refresh source certification
Pipeline, renewal, support, CAC, and ROI work cannot be called production success until the CRM/customer-success source refreshes and records evidence.
Evidence: evt-growth-source-stale · freshness 2026-07-22T09:05:00+08:00medium confidencepolicy required
Refresh supplier-risk certification before widening access
The data product is degraded, so new portfolio work should request a refreshed data-owner decision.
Evidence: evt-policy-review · freshness 2026-07-11T07:42:00+08:00Boundaries
Source records and product ownership
GTM stages use the canonical acquisition-to-support taxonomy and stay scoped to the signed-in organization.
Marketing, sales, finance, and support facts are production facts only when an authoritative non-fixture source is connected and fresh.
AEP stores governed development context, requests, approvals, and evidence; CRM, finance, helpdesk, and advertising systems remain systems of record.
Admin mutations, agent-definition edits, and chat/runtime use are excluded from this workspace.